October 2015

Associate Photo
Mark Stapleton
Global Marketing Director
mark.stapleton@pahc.com
Dear Subscriber: Welcome to Phibro ProSM, a newsletter for professionals in the swine production industry. Six to eight times a year, we will send you this e-newsletter with helpful information designed to help improve your business.

Meet Dr. Leah Dorman, Director of Food Integrity & Consumer Engagement, Phibro Animal Health Corporation

Senior Vice President, Global Marketing, Warren Harper explains why Phibro Animal Health has created the position of Director, Food Integrity & Consumer Engagement

Why did Phibro create the position "Director of Food Integrity & Consumer Engagement" and hire a veterinarian to fill the post?

Warren Harper
Senior Vice President, Global Marketing

Phibro Animal Health created the position and hired Dr. Leah Dorman for this role because we recognized the need for an expert resource for the food system and consumers. Dr. Dorman's role will be to provide honest information about the care of food animals and in particular about the use of antibiotics on the farm.

Consumer trust in the overall food system is at a low point, prompting many questions. Consumers have a right to know about the food they eat and we have a responsibility to answer their questions. Dr. Dorman is an articulate and engaging expert who connects with people in a way that inspires trust. I’m confident she will be a great addition to our team.

Dr. Dorman’s hiring is part of a larger effort Phibro Animal Health has undertaken to be transparent and responsive to consumer concerns. We want to ensure that accurate information is being shared about food animal care and the use of antibiotics in animal agriculture. Stay tuned for more information about other aspects of our plan. 
 

 

Why did you choose to join the Phibro team and what will you be doing?

Dr. Leah Dorman
Director of Food Integrity & Consumer Engagement

I joined the Phibro team because I believe Phibro is right about the importance of communicating with consumers and those involved in our food system. Part of the reason for the disconnect between consumers and modern animal agricultural practices relates to our tendency to cite scientific studies to explain why we do certain things instead of letting people know that we share their values and explaining the ethics behind modern animal care.

Phibro has set a determined course to provide honest answers in a transparent manner and I am eager to be part of this effort. I will be reaching out to Phibro’s customers and their customers, as well as others in the food system, to provide insight and answers to animal health questions. I will be accessible to the public via email at AskDrDorman@pahc.com or by phone toll free at 1-844-288-DocD (3623), which we will be advertising. I believe we have a real opportunity to build greater trust in the way farmers and veterinarians maintain the health of food animals and ensure food safety. I am encouraged by the response thus far and confident this dialogue will be beneficial.

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